Why Work with an SRES® REALTOR® – The Smart Choice for Mature Homeowners
- Michael Draper
- Jun 19
- 3 min read
As homeowners age, their goals often evolve - from raising families and enjoying careers to planning retirement and transitioning into new types of living. For individuals aged 50 and over, navigating real estate decisions can be emotional, financial, and complex. That’s where working with a Seniors Real Estate Specialist® (SRES®) REALTOR®, like myself, truly makes a difference.
What is the SRES® designation for REALTORS®?
SRES® is a specific designation for REALTORS® who have completed specialized training focused on the unique real estate needs of clients aged 50+. It is a designation recognized by the Canadian Real Estate Association®.
In Canada, nearly 50% of the population is over 50 years old, and for many, a home is their largest financial asset. SRES® designated REALTORS® are specially trained to offer:
Upon completing the course and passing an exam with a score of 80% or more, REALTORS® earn the federally trademarked SRES® designation, and must maintain annual affiliation fees and continuing education.
Benefits of Working with an SRES® REALTOR®
Tailored Expertise - SRES® REALTORS® grasp the unique pressures older clients face, like the emotional stress of leaving a long-time home, simplifying complex financial landscapes, and arranging support services.
Comprehensive Support Network - Beyond property - SRES® REALTORS® connect clients with senior-friendly professionals: movers, lawyers, inspectors, downsizing coaches. Next Home Hub also offers referrals to some of the most talented Portfolio Managers in the business, helping you make sure your money goes the distance.
Strategic Marketing - They recognize the differences in emotional appeal between selling a first home versus a long-held family residence. They guide home staging, decluttering, and highlight accessibility features.
Ongoing Education - SRES® agents remain current through continuous training and exclusive marketing resources, staying abreast of legal updates, financial products, and senior market trends.
Why Canada Is Embracing SRES® REALTORS®
Aging population demands mature-focused services - Nearly half of Canadians are aged 50+, and housing equity forms the bulk of many seniors’ net worth.
CREA-endorsed professionalism - CREA upholds high standards: over 130,000 REALTORS® in Canada follow CREA guidelines, SRES® REALTORS® add to this professionalism with designated service to mature clients.
How Next Home Hub Supports Mature Clients
Personalized Assessment - We begin with a deep-dive consultation: health, mobility, family wishes, desired lifestyle, financial goals. It’s about what you value now and next.
Integrated Team Approach - Through my network I help you and your family coordinate:
Decluttering & downsizing
Movers experienced with mature clients
Lawyers and financial advisors
Home modifications for aging-in-place
Referrals to healthcare teams
Marketing with Heart - We treat the sale of the family home with empathy and sensitivity, while making sure we are setting the stage to maximize the value of your home. Professional staging, magazine-quality photos, capturing memories, and communicating emotional value to buyers.
Smooth Transitions - We assist not just with selling, but making the new place truly feel like home. We support connections in retirement residences—introductions, orientation, and check-ins.
Why it works:
Reduced stress
Faster, more transparent process
Maximize your home’s value
Better outcomes for clients and families
Conclusion
Partnering with an SRES® REALTOR® isn’t just about buying or selling a home - it’s about forming a relationship built on understanding, experience, and the foresight to honor your life stage. With specialized training, emotional intelligence, extensive networks, and a proven process, the SRES® designation ensures you’re supported financially, practically, and personally.
If you're a Canadian homeowner 50+, or supporting someone who is, consider working with a qualified SRES® REALTOR® - especially someone who understands your community and values, like those of Next Home Hub.
If you are interested in learning more through a complimentary consultation, please reach out and we can start exploring your options.
Michael Draper
P: 780-242-1774
Comments